What I Deliver.
Senior creative output without the agency overhead.
Nine capabilities. One Creative Director.
Creative Direction
Lead the work from brief to final asset. I set the creative vision, guide the execution, and make sure every piece earns its place in the work, whether I'm running the project solo or alongside your team.
Campaign Strategy
Full-channel concept to delivery. Store, social, web, email, and print. I build campaigns that hold together across every touchpoint and give your team a clear system to execute against.
Brand & Identity
Visual systems that hold up. Brand guidelines, design language, and the framework that makes everything coherent, from logo to large-format, across one channel or twenty.
Editorial & Print
Magazines, catalogs, pitch decks, and print collateral. Production-ready, press-ready, deadline-ready. I've run a national monthly publication. Complex, multi-piece programs are the job I know best.
Motion & Video
Character animation, live-action production, and motion design from script to export. I've built full animation pipelines from scratch: original music, custom 3D characters, fifty-plus lessons produced in-house.
AI-Integrated Production
Prompt-driven imagery, AI workflow tooling, and production pipelines that move faster without losing the craft.
Art Direction
Photo shoots, talent direction, and on-set creative oversight. I set the visual brief, work with photographers and stylists, and keep every frame on brief.
Content Systems
Scalable frameworks that let small teams output at volume. Templates, asset libraries, and production systems built to run consistently.
Creative Consulting
Senior outside eyes on your work. Brand audits, creative reviews, and strategic direction for teams that need a seasoned perspective without a full engagement. One conversation can change a lot.
Lately, on my desk.
A time-tracking app I built so freelancers like me can spend more time on the creative work, plus the social campaign behind it. A pitch deck that made PrintMark's case to L'Oréal's purchasing and finance teams. An animated series that teaches fifth-grade math across 50+ lessons. Need something like one of these? I'd like to hear about it.
Ten posts that hit the moments every freelancer knows: the rate that never budges, the invoice still "processing," the client text at 4:58 on a Friday.
PrintMark
A capabilities pitch deck for a $30M commercial printer, built for L'Oréal's purchasing and finance teams during a vendor re-bid. The job was to show why PrintMark should stay SalonCentric's printer. It's still their go-to deck.
See the work
Mr. D Math
A self-paced 5th grade math curriculum built to be fun. 3D character animation, video production, original music, quizzes, and coursework, all produced in-house.
See the workResults I've Delivered.
High-stakes programs for major brands, documented from brief to outcome.
Each opens with the result. Dig in for the full story.
The Previous Work.
23+ years across SalonCentric, EarthLink, and Corbis:
national campaigns, editorial, live events, and brand systems.
Nothing curated out. Nothing held back.
Senior Creative. Agency Output.
For eighteen years, I ran the in-house creative agency inside SalonCentric, the path to market for dozens of leading beauty brands. Everything SalonCentric or co-branded with SalonCentric came from my team. When a partner brand couldn't build its own assets, we built them, and we managed and fixed their co-branded emails too. That experience is now available to you.
From the team
I led.
You get a Creative Director who shows up prepared: fast ramp-up, clean handoffs, no drama. I've run national campaigns, rebrands, and a monthly publication, so your project, whatever the size, is well within range.
I scope clearly, check in often, and deliver on time. If revisions are needed, we work through them together. Here's what the people I led say about working with me.
From the team I led
How I Work.
Three ways to structure the engagement: project-based, on contract, or on retainer. Four principles that come with all of them. Pick what fits your situation.
Set the goal, then make it real
I see where your brand needs to go and map the route, from big-picture strategy to final execution. You'll always know what we're building and why.
I work with your team, not around it
I integrate quickly and communicate clearly. Whether embedded in your team or working independently, the handoff is clean and the work is yours.
Steady hands when the pressure's on
Rebrands, national campaigns, and live events, all running at once, all on deadline. I keep the process tight so delivery stays consistent and nothing falls through while I'm in the chair.
AI is already embedded. Has been for a while.
I use AI across the full creative lifecycle, from ideation and concepting to custom workflow tools and prompt-driven imagery. It lets a small team move faster without losing the craft.
One scope. One deliverable. Clean handoff.
Campaign, brand system, pitch deck, or production run. I scope it clearly, build it, and hand it off with everything your team needs to carry it forward. No ambiguity, no trailing loose ends.
Inside your workflow. Senior output from day one.
I plug into your team for a sprint, a quarter, or longer. Full creative direction without the overhead of a full-time hire. I ramp up fast and deliver like I've been there the whole time.
A standing creative partner who knows your brand.
Regular output, consistent voice, one person who knows your work as well as you do. A retainer is the most efficient way to keep quality moving. No re-briefing, no ramp-up. Just the work.
Ready when you are.
Currently taking on new clients.
Send me the brief, even a rough one, and I’ll tell you how I’d approach it.
